Redruth Brewery / UK
I created a series of three alternative designs for the relaunch of John Davey’s Cornish bitter. The first was to promote the expertise of John Davey as a Master Brewer. The second to convey the ‘green’ qualities and purity of this exceptional beer and the third to reflect the handcrafted authenticity of the product was the chosen one. Ultimately, for strategic reasons, the chosen design was implemented on a can instead of the planned bottles.