Kronenbourg S.A. / France
Obernai Village market niche was as a light, low-alcohol lager, ideal for BBQs and garden parties. So as to reinforce its unique positioning, I designed this fresh and more refined new packaging. Additionally, I developed a new mini-barrel packaging format, to further optimise the brand’s niche. Ultimately, for practical and economical reasons, the branding was directly printed onto the barrel instead of a separate label.