About Pascal De Moratti

About Pascal De Moratti

I believe in the power of storytelling and understand the importance of portraying a consistent story across all your brand communication channels. These days consumers look for brands that are authentic, transparent and consistent. I search for these attributes within each of my client’s unique stories and craft them into beautiful graphic design.

Early Days & Apprenticeship

At an early age my habit of sketching fantasy cars and motorbikes (one of my passions) drew attention to my creative potential. I was a bit of a ‘wild child’ though, and as a teenager the prospect of going to art school didn’t excite me. So instead, for three years, the two mature partners of an eminent Parisian design consultancy mentored me. I’m so grateful that they did. Their passion for typography – and its creative uses – was so infectious. It’s still an inspiration to me today. My apprenticeship was intense and demanding, but, by the time I got my first job, I was totally prepared to perform in a real, professional environment.

A Great Place To Learn

Following internships in advertising, and with the Marie Claire group of magazines, I was offered an enviable position at Galeries Lafayette – Paris’s infamous department store. Again, it was a great place to learn and I spent memorable years there happily developing my design, art direction and production skills.

Finding My True Direction

However, it was only when I joined Style Marque, THE Parisian brand identity consultancy at the time, that I knew I’d found my true direction. There, I learned about packaging design and the importance of brand image. For Kronenbourg Breweries, I refreshed and refined Obernai Village brand image and packaging. I also developed a new ‘mini-barrel’ packaging format, to further optimise the brand’s niche.

Swinging London

In the mid ‘80s I was headhunted by top US design consultancy Landor, to join their European headquarters in London. It was a scary, exciting challenge, not least because of my poor English. In time, of course, my command of the language became more polished, as did my work. My packaging design for Galbusera premium range of celebration cakes received a packaging Clio Award in New York.

The Stella Artois Challenge

David Taylor invited me to join his consultancy, as Creative Director in charge of redesigning Stella Artois’ brand identity. After nearly two years of extensive development, travelling back and forth to Leuven, we achieved our goal of turning Stella into an international flagship brand. The new identity was very well received and won a design effectiveness DBA award in the UK.

Solo Flight

England had long become home to me when I opened my own consultancy in the late ‘80s. I was excited to win pitches against some of the big boys. Not least of these was the brief to design a new, multilingual, Pan-European packaging system for Scott AFH Paper. It was one of the very first Euro-branding exercises of its time and it enabled the successful use of a single packaging system throughout Europe. 

In The City Of Spires

In the ‘90s I teamed up with a marketing expert I’d often worked with to set-up ‘The Oxford Partnership’. Our complementary skills enabled us to provide our varied clientele with a successful – and effective – design and marketing expertise mix. For bass Brewers (one of our major clients), I revitalised Stones Bitter brand identity and packaging presentation. Then fate beckoned us along separate paths.

Helping The Good Guys

I never stopped designing and I’m now offering the same powerful strategic and creative thinking that proved successful for past clients to a new genus of ethically-responsible ones. I’m eager to use my wealth of experience to help the good guys to harness their brand’s potential, generating success and enlightenment in a kinder, safer, planet-aware marketplace. Could that be YOU?